#1 Google Ads EXPERTS
Top-Ranked Google Ads Professionals in India
Trusted Google Ads marketing agency, using a combination of manual methods and AI technologies to achieve desired targets.
Our Process
In Stage 1, we establish a strong foundation for our collaboration by gathering essential information and coordinating our project objectives. This confirms that all participants have a shared understanding, which is essential for successful collaboration in the future.
Action 1
Welcome Call and WhatsApp Group Creation:
- First Step: We’ll begin with a welcome call from our team.
- Second Step: Next, we’ll create an exclusive WhatsApp group with your company name for all official communication.
You'll have direct access to a minimum of 3 to 4 Google Ads specialists, 1 project coordinator, and 1 landing page design expert for updates and support via the WhatsApp group and direct calls.
Action 2
Client Onboarding and Information Gathering:
- Collect 1: Identify primary and secondary keywords and determine optimal budget allocation for lead generation goals.
- Collect 2: Gather key company details, including USPs.
- Collect 3: Access existing ad accounts to avoid previous errors and improve performance.
Use an exclusive checklist and personalized formats to gather all essential information, including brand guidelines, target locations, secondary keywords, audience insights, and other critical data.
Action 3
Project Commencement Discussion:
- A complete review of the existing landing page, website, and other digital platforms.
- Research the most converting keywords and estimate bidding expenses.
- Identify Primary Keywords.
- Set Initial Expectations and Specific Goals.
A detailed meeting will be organized—whether virtually via the WhatsApp group, Google Meet, or in-person if required. We’ll discuss all project details, including primary goals and initial expectations to ensure seamless collaboration.
In Stage 2, we will develop a detailed roadmap for your Google Ads account, optimizing the structure and objectives for maximum performance. After setting up and launching the campaigns, we will review them before going live. We will also explore various campaign types and implement effective bidding strategies to ensure successful outcomes
Action 1
Google Ads Account Planning and Roadmap Development:
- We will develop a comprehensive roadmap for your Google Ads account, detailing the structure, goals, and strategy based on the details collected and researched from Stage 1.
Action 2
Account Structure Setup Decision
- We will carefully plan and organize your entire Google Ads account structure. This includes determining how to arrange and group your campaigns, ad groups, and keywords for optimal performance.
Action 3
Campaign Finalization and Launch:
- We will complete the setup of your campaigns and launch them in your Google Ads account.
Action 4
Google Review and Go-Live:
- Once launched, Google will review the campaigns before they go live.
We'll choose the best campaign types to match your goals, like Search Ads, Call Ads, Remarketing Ads, Local Ads, and YouTube Ads. We'll also explore bidding strategies like Maximize Clicks, Target CPA, Target ROAS, Enhanced CPC, CPLA, and Portfolio Bidding to boost your campaign results.
In Stage 3, we focus on ongoing account management and optimization. We continuously monitor campaign performance and make adjustments based on your feedback. Regular check-ins ensure that insights are effectively utilized, keeping your Google Ads account aligned with your goals.
Action 1
Continuous Performance Monitoring and Optimization
- We will manage your campaigns continuously, adjusting strategies based on your feedback to achieve better results.
Action 2
Regular Check-ins and Consultation
- We will regularly optimize insights in your Google Ads account and make necessary adjustments based on daily updates gathered through calls or WhatsApp group messages to effectively meet your goals.
Setup 1
Google Tag Manager (GTM) Integration:
We will begin by integrating GTM, as this is the first step before implementing conversion tracking. Google Tag Manager simplifies tracking code management, allowing easy updates and modifications for custom conversion tracking.
Setup 2
Conversion Tracking Implementation:
Conversion tracking will be set up to measure key actions taken by users, such as form submissions, calls, WhatsApp clicks, or purchases. This enables us to optimize campaign results effectively.
Setup 3
Audience Creation & Segmentation:
We will create and segment custom audiences using Google Ads' advanced audience-building tools. These tools track users who visit your website or landing page after clicking on your ads. By segmenting audiences based on behaviors, interests, demographics, and past interactions, we can create highly targeted campaigns that increase relevance and drive meaningful conversions.
Setup 4
Remarketing Tag Implementation:
Remarketing tags will be implemented to re-engage users who have previously visited your website or landing page after interacting with your ads. This allows us to display targeted ads to these users across Google Display Network, YouTube, or search results, encouraging them to return and complete valuable actions such as purchases or form submissions.
Setup 5
Remarketing Campaigns Launched:
After setting up the remarketing tags, we will launch targeted remarketing campaigns. These campaigns aim to re-engage users who showed interest but did not convert, reminding them of your products or services and encouraging them to take action.
Setup 6
Google Analytics Integration:
We will set up Google Analytics to monitor landing page or website performance, user interactions, and traffic sources. This provides valuable insights into user behavior and overall website effectiveness.
Setup 7
Google My Business Integration:
Integrating Google My Business will improve your local search visibility and allow us to manage your business information across Google Search and Maps, boosting your presence for local customers.
Additionally, if required, we will offer further integrations to align with your specific goals, including CRM integrations, e-commerce platform integrations, automation platform integration, data management platform integrations, and more.
This stage integrates advanced tools like Google Tag Manager, conversion tracking, remarketing tags, and audience segmentation to boost Google Ads performance, with deeper insights from Google Analytics and Data Studio, plus optional CRM and e-commerce integrations.
In Stage 5, we focus on Advanced Optimization & Attribution.
Strategy 1
Multi-Touch Attribution Setup:
- What we do: We implement multi-touch attribution models to evaluate every interaction a user has with your ads across multiple channels before converting. This helps us understand the impact of each touchpoint on the overall conversion journey (such as service information views, price page views, partial form submissions, event tracking for interactive elements, session duration and engagement metrics, scroll depth tracking, and exit intent tracking).
- Why it matters: This approach helps identify the role of each channel and interaction in driving conversions, ensuring that the budget is allocated to the most effective touchpoints. This leads to smarter spending and better conversion rates.
Strategy 2
Data Analysis & Optimization:
- What we do: We analyze data from the past month to uncover actionable insights. This involves reviewing conversion paths, user behavior, and campaign performance. Based on this analysis, we apply Google’s AI-driven optimization tools (e.g., Smart Bidding) to fine-tune targeting, bidding, and ad placement strategies.
- Why it matters: By leveraging data and advanced AI tools, we can maximize your ad spend efficiency, ensuring your ads reach the right people at the right time. This continuous optimization improves both lead quality and campaign performance.
Strategy 3
Audience Refinement & Expansion:
- What we do: We refine and expand your custom audiences based on their behaviors, interactions, and likelihood of conversion. This includes optimizing remarketing audiences, interest-based audiences, and in-market segments. We also create lookalike audiences based on high-value leads and customers.
- Why it matters: Targeting the right audiences and expanding to similar ones ensures that your ads are seen by users who are more likely to convert, increasing your chances of generating high-quality leads.
Strategy 4
Cost-Per-Lead (CPL) Campaign Decision:
- What we do: After verifying accurate data and tracking from previous stages, we assess whether to switch to a Cost-Per-Lead (CPL) bidding strategy. This shift focuses on optimizing your bids to lower lead acquisition costs while prioritizing high-value conversion actions.
- Why it matters: Switching to a CPL model helps ensure that your advertising dollars are spent directly on generating measurable leads, reducing the cost of acquisition, and improving return on ad spend.
Strategy 5
Invalid Traffic and IP Blocking:
- What we do: We implement measures to identify and block invalid traffic sources and specific IP addresses. This protects your budget from non-genuine clicks and ensures efficient campaign spending.
- Why it matters: Blocking invalid traffic helps maintain the integrity of your campaign data, leading to more reliable performance metrics and better decision-making
We implement multi-touch attribution to analyze user interactions, optimizing budget allocation. Data analysis helps refine targeting and enhance ad spend efficiency. We expand audiences for higher conversion rates and may switch to a Cost-Per-Lead (CPL) strategy to reduce acquisition costs. Additionally, we block invalid traffic to maintain data integrity and improve campaign performance.
FAQ's
With "PPC2ROI," you will start getting details like clicks, cost per click, and impressions just a few minutes after your Google Ads go live. However, it takes time to gather enough data to analyze the advertising efforts. Achieving desired results with Google Ads takes up to a few days to months depending on your business goals.
All we need from you as a client at "PPC2ROI" is to respond to our emails and phone calls on time so that we could take timely actions and implement Google Ads strategies to deliver the desired results.
No trustworthy Google Ad Agency like "PPC2ROI" will ever guarantee a #1 rank on search engines for your Google ads. Although we can attain it for a maximum time, it's not a constant. Google Ad rankings depend on several factors, including algorithm updates, competitor activities, quality score, location, and seasonality.
There is no minimum or maximum budget for starting your Google Ads campaign with "PPC2ROI. You can start with any amount of budget. You can get an idea of the budget with the help of Google Ads' in-built tool "Keyword Planner.
While there are other search networks like Yahoo and Bing, Google alone owns 75% of the search engine market share. Other networks combined have about 25%. So, it's essential to include advertising on Google's search network, especially with "PPC2ROI."
Ask yourself:
a. Does "PPC2ROI" have ROI and KPI-focused goals for your business?
a. Do they provide timely reports about campaign performance?
a. Do they provide outlines about upcoming strategies to achieve your goals?
“PPC2ROI” is known for honesty, dedication, transparency, and excellence.
We focus on delivering the best and exceeding your expected results with top-notch services.
Yes, you can cancel at any time with "PPC2ROI.
We don't have contracts, but we believe in our work and strive to deliver results that would make you want to stay.
Yes, "PPC2ROI" will be more than happy to do an audit for your business.
We'll review your campaign's performance and provide recommendations for improvement.
We believe in complete transparency in Google Ads reporting at "PPC2ROI.
You can view your campaign's current performance directly on the ad interface. Additionally, we'll provide you with monthly progress reports.
We suggest a Google Ads budget after analyzing your business and its goals at "PPC2ROI."
The budget depends on factors like keyword research, target audience, and more. You can choose a daily and monthly budget.
Yes, at "PPC2ROI," we always offer and create custom Google Ads packages based on your requirements and business goals.
Contact us to know more.
We perform intensive research for each campaign at "PPC2ROI" to choose the best-performing keywords that deliver a higher ROI.
We use our experience and enhanced tools to choose the best keywords.
A/B testing involves comparing different versions of variables within your Google Ads campaign at "PPC2ROI" to identify and modify those aspects that deliver better results.
Landing Page Optimization involves creating and designing landing web pages for Google Ads Ads at "PPC2ROI" that are in sync with your target keywords and ad copy. The goal is to engage your audience and drive more leads.
Location targeting allows us at "PPC2ROI" to create highly specific ads by targeting specific areas or regions.
We optimize ads to your target audience's location, ensuring better targeting and increased ROI.
Conversion tracking helps us at "PPC2ROI" understand how many actual conversions your Google Ads ads are generating.
It involves installing codes on landing pages or websites to gather data on audience interactions and responses to ads.
Competitor analysis involves recognizing and identifying your competitors' practices and activities at "PPC2ROI."
This data helps optimize your ad campaign and capitalize on areas where you can gain an advantage.
Landing pages allow businesses at "PPC2ROI" to explain their products and services to interested users.
If optimized correctly, landing pages can convert visitors into customers.
ROI tracking measures the return on investment for your ad campaigns at "PPC2ROI."
We focus on increasing your ROI as much as possible to ensure your campaign's success.
There are different payment methods available for Google Ads at "PPC2ROI,"
Including credit and debit cards, money transfer, net banking, and payment wallets.
The main elements of a marketing strategy at "PPC2ROI" include your target audience, goals and objectives, and the tactics you will use to market to your audience and achieve your goals.
Marketing strategies at "PPC2ROI" ensure that your marketing activities align with your goals and objectives, providing clear steps to meet short-term, mid-term, or long-term objectives.
A marketing strategy at "PPC2ROI" provides a clear plan and measurement for your marketing activities.
It helps you determine whether your activities are aligned with your objectives and guides you in making necessary adjustments.
Ad position depends on the bid amount for a specific keyword at "PPC2ROI."
A higher bid can lead to a higher ad position. A Google Ads management company can help determine valuable keywords worth bidding more money on
With "PPC2ROI," you will start to see results as soon as the campaign begins.
Proper Google Ads management leads to continuous improvement as campaigns are optimized based on research.
Improving Google Ads campaigns at "PPC2ROI" involves targeting the right keywords, locations, creating attractive ad copy, and having a well-designed landing page. Optimization strategies vary based on each campaign's performance.
Google and Facebook are the two main Google Ads platforms at "PPC2ROI."
Depending on your business's needs, you can use either or both. We can help determine the best platform for your business.
Google Ads doesn't have to be expensive if set up and optimized correctly at "PPC2ROI.
Smart targeting, keyword selection, and continuous monitoring help manage costs and ensure effective results.
Google Ads services at "PPC2ROI" include initial audit, account setup, keyword selection, ad copy creation, ongoing management, monitoring, and optimization to achieve cost-effective results and meet KPIs.
We don't have pre-priced budgets or monthly minimums at "PPC2ROI.
We work with budgets of all sizes and tailor each campaign based on individual goals and needs.
We don't use a standardized pricing model at "PPC2ROI.
Each campaign is tailored to the specific business and its goals, ensuring value and a custom quote that aligns with long-term objectives.
Landing pages can significantly impact ROI at "PPC2ROI.
While not all Google Ads campaigns require them, properly designed landing pages can guide visitors towards desired actions and improve campaign performance.
We are headquartered in Delhi/NCR, India, and have a presence across India at "PPC2ROI
Please note that the above Q&A is based on the information you provided. Feel free to adjust or expand upon the answers as needed to accurately reflect your company's services and values.
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